Collection: California Strong

Celebrate the Golden State with our California Strong collection—designed for those who love where they live and stand for protecting it. Inspired by the redwoods, coastlines, and wildlife that make California unique, this line of shirts, hats, and totes lets you carry your pride everywhere you go.

Each piece is printed locally in Santa Cruz using eco-friendly inks, blending comfort with sustainability. Whether you’re exploring a national park, strolling the beach, or just repping your roots, California Strong is more than apparel—it’s a statement of pride, resilience, and commitment to keeping California wild and beautiful.