Collection: Midtown

Welcome to the Midtown Private Collection — a thoughtfully curated line of exclusive pieces inspired by the creative heart of Santa Cruz. Drawing from Midtown Santa Cruz's coastal charm, beloved landmarks, and vibrant sense of community, this collection isn’t just apparel — it’s a celebration of local culture.

Think of this as your backstage pass to a secret club where everyone knows your name — a place for insiders, locals, and those who believe in keeping it real. Plus, it's a way to carry a little slice of Santa Cruz with you wherever you go. 🫶

If you’re already part of the Midtown family, welcome back.
And if you’re not — well, it’s time to join the club.

#MidtownSwag